Russian Investments in Indian Start-ups

Russian Investments in Indian Start-ups There is an upward trend in the growth of start-ups and young entrepreneurs in India today. Bubbling with fresh and novel business ideas, the current generation view start-ups as an increasingly lucrative option as an alternative to employment in a corporate. Metros incl. NCR, Bangalore, Mumbai, Pune, Chennai, and many […]

Globally Recognized Certifications & Standards

An Overview of Globally Recognized Certifications & Standards Globalization has shrunk the world to an extent where we can see its impact in numerous instances in daily life. We use laptops and PCs for instance, which are assembled in China, with parts/subassemblies sourced from local and international manufacturers spread across the globe. When an Original […]

Points to ponder before startup | Startup Xperts

Is Just an Idea Enough…? Points to ponder before start(ing) up…! An innovative idea is the most important seed for a startup business venture. An innovative idea can bring about a significant change in the way a product or service is adopted by the customer, but there are a host of other aspects that come […]

Does Sales Process Outsourcing (SPO) work? | Startup Xperts

Does Sales Process Outsourcing (SPO) work? – Part I The business of selling, in much of the corporate world, is perceived as a function to which business targets (sales quotas in strict sales-speak!) are handed down, with the expectation that they will be achieved somehow.  Sales was perceived as a profession that is invariably personality […]

Does Sales Process Outsourcing (SPO) work? Part II| Startup Xperts

Does Sales Process Outsourcing (SPO) work? Part II Most of you would have read the “Does Sales Process Outsourcing (SPO) work? – Part I”, that touched upon those phases of the sales cycle that lend themselves to outsourcing.  This part of sales process outsourcing article touches upon factors to consider before an organization decides to outsource […]

Build to Scale your Startup

BUILD TO SCALE Not all startups are successful. The reasons could be a combination of – business planning, revenue model, leadership team, target segments, product, and most often execution. I have seen startups that had almost all the elements needed to transition into a sustainable, high-growth business, but lacked guidance and experienced leadership team. Building […]

DIGITAL MARKETING CONCLAVE | Startup Xperts

Press Release Chennai witnessed the first Digital Marketing Conclave organized by Think Media Inc. and VIT University, on 21-July 2014 @ Hotel Trident. The theme was based on ‘Digital Marketing in the Emerging Markets’ and the conference was well attended. The event covered various topics of interest like Social media, Inbound marketing, Outbound marketing, how […]

Representing NASSCOM product forum as Speaker | Startup Xperts

How Startup Xperts helps startups to excel in business Every startup begins their journey with an ambition of hi-growth but all startups cannot penetrate into target markets and they face issues like flat sales, negative or slow growth, dipping revenue, unable to differentiate and win customers, etc. Those hi-growth aspirant entrepreneurs may have limited resources […]

How startups and SMEs can succeed in today’s ecosystem?

How startups and SMEs can succeed in today’s ecosystem? Being in a startup ecosystem has never been as exciting as it is today. The opportunities are abound and there is room for many to play in this space. The top cities that produce tech startups are Bangalore, NCR, Mumbai, Chennai, and other fast emerging cities. […]

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Startups – how to get your digital marketing approach right?

Startups – how to get your digital marketing approach right? by Shyam Sekar S Digital Marketing Approach for Startups Startups typically have two major challenges to overcome – Time and money. Though time is money by the old age saying, here we are considering the importance of both separately. In a short period of time, startups […]

Email marketing, a powerful way to expand your business | Startup Xperts

Email marketing, a powerful way to expand your business This article appeared as a column in the ‘Small Enterprise’ Entrepreneur Business Magazine in Oct 2014 issue. Marketing is all about creating great customer experiences, consistently. It has transformed itself significantly over the last few years, thanks to digital marketing. Today, marketing is not just meant […]

Effective business plan for startups | Startup Xperts

How to create an effective Business Plan? Posted by Shyam Sekar S In many of my conferences, when I ask the audience as to how many prepare business plan for their company, or even how many do set business goals, I do see only a few hands going up. I don’t even need my second […]

Who, How, and Why a Startup | Startup Xperts

Who, How, and Why a Startup Posted by Shyam Sekar S In a recently concluded Global Entrepreneurship Summit, I had the opportunity to meet with some of the students’ community too. One of them posed a question – Should we become an entrepreneur now? Or are we safe in taking up a job with a […]

Why do startups need a business mentor?

Why do startups need a business mentor? Posted by Shyam Sekar S Recently, I had an opportunity to deliver a session to a large group of entrepreneurs.  At the end of my presentation I was asked by a half a dozen entrepreneurs requesting me to be their mentor.  One of them posed a question – […]