Shyam Sekar, Startup Expert

Is Moonlighting ok or not?

Moonlighting ok if no conflict of interest and with transparency Moonlighting refers to an employee involved or engaged in secondary jobs/activities besides being on-roll in a company.  These are mostly done to earn a secondary (or multiple) stream(s) of income besides the regular salary.  The big debate is, should it be allowed or should it […]

Shyam Sekar, Startup Expert

Startup Expert Shyam’s Exclusive interview to Bizz Buzz

In an interview with Bizz Buzz, Shyam Sekar S (Founder of Startup Xperts) shared insights on startup world and the support to build a better ecosystem. “Startups don’t need gyan, 360-degree support to scale up is the key” The ecosystem needs to be built in India considering the 360-degree support that is required at various […]

Startup Expert Shyam

Top 10 Tips How to do Business in Difficult Times? – Startup Xperts

There is enough negative news in the media and that’s what sells for them in improving their TRPs! Be cautious, be responsible, and take precautions; but don’t get into negativity; shut your negativity door as otherwise that will shut you! As business owners, entrepreneurs, you will need to rise above the situation as your employees […]

startup business

Need to build Startup Businesses & Startup Ecosystem

India from being the 4th largest startup in numerous the world back in 2015, did exceedingly well to become the No. 2 Startup ecosystem in the world (as reported in the Government’s Startup India website). Investors were upbeat in 2014-15 and heavily betted on numerous startups, many missing out on fundamentals of businesses. Over the next […]

Russian Investments in Indian Start-ups

There is an upward trend in the growth of start-ups and young entrepreneurs in India today. Bubbling with fresh and novel business ideas, the current generation view start-ups as an increasingly lucrative option as an alternative to employment in a corporate. Metros incl. NCR, Bangalore, Mumbai, Pune, Chennai, and many other cities are seeing this […]

Globally Recognized Certifications & Standards

Globalization has shrunk the world to an extent where we can see its impact in numerous instances in daily life. We use laptops and PCs for instance, which are assembled in China, with parts/subassemblies sourced from local and international manufacturers spread across the globe. When an Original Equipment Manufacturer (OEM) depends on a globally spread […]

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How to start a startup – Points to consider!

Is Just an Idea Enough…? Points to ponder before start(ing) up…! An innovative idea is the most important seed for a startup business venture. An innovative idea can bring about a significant change in the way a product or service is adopted by the customer, but there are a host of other aspects that come […]

How to manage your sales process? Part 1

The business of selling, in much of the corporate world, is perceived as a function to which business targets (sales quotas in strict sales-speak!) are handed down, with the expectation that they will be achieved somehow.  Sales was perceived as a profession that is invariably personality driven: it is very common for field sales representatives […]

How to manage your sales process? Part 2| Startup Xperts

Most of you would have read the “Does Sales Process Outsourcing (SPO) work? – Part I”, that touched upon those phases of the sales cycle that lend themselves to outsourcing.  This part of sales process outsourcing article touches upon factors to consider before an organization decides to outsource the whole or a part of their sales […]

How to Grow your startup business?

Not all startups are successful. The reasons could be a combination of – business planning, revenue model, leadership team, target segments, product, and most often execution. I have seen startups that had almost all the elements needed to transition into a sustainable, high-growth business, but lacked guidance and experienced leadership team. Building a startup is […]



Chennai witnessed the first Digital Marketing Conclave organized by Think Media Inc. and VIT University, on 21-July 2014 @ Hotel Trident. The theme was based on ‘Digital Marketing in the Emerging Markets’ and the conference was well attended. The event covered various topics of interest like Social media, Inbound marketing, Outbound marketing, how marketing is […]

digital marketing for startup

3 steps to success in Digital Marketing for Startups – Secrets exposed

Are you a startup, trying to launch your product or service? Are you a startup, trying to figure out as to how to build your brand? If you have not looked at digital marketing, then it is high time to give it a serious thought. Digital marketing, as I have mentioned in my earlier blogs […]

Digital Marketing for Startups – 8 things to do before launching a product/service | Startup Xperts

The world is witnessing the emergence of startups that was never seen before, in this scale. The biggest question that most entrepreneurs face is that of how to launch their product or service quickly into the market place. As we all know, startups are meant to be ‘lean’. So finance is going to be one […]

digital marketing

Digital Marketing’ New Age Mantra for SMEs

Small and medium enterprises (SMEs) should focus on creating their brand identity and uniqueness that can differentiate them from others to showcase in the market, said Shyam Sekar S, founder and chief mentor at Startup Xperts which is advocating digital marketing. He emphasised the need for the Startups and SMEs to pursue ‘digital marketing’ and […]

Why do you need a Business Consultant / Leadership Coach?

Are you learning to lead a larger mission or corporate objective? Do you feel that you are being under pegged and not given higher responsibilities? Are you being overlooked constantly in not been given promotions, in spite of your performance? Welcome to the leadership coaching club. Numerous instances like this are seen in the corporate […]

Shyam Sekar, Startup Expert

Representing NASSCOM product forum as Speaker | Startup Xperts

How Startup Xperts helps startups to excel in business Every startup begins their journey with an ambition of hi-growth but all startups cannot penetrate into target markets and they face issues like flat sales, negative or slow growth, dipping revenue, unable to differentiate and win customers, etc. Those hi-growth aspirant entrepreneurs may have limited resources […]

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How startups and SMEs can succeed in today’s ecosystem?

Being in a startup ecosystem has never been as exciting as it is today. The opportunities are abound and there is room for many to play in this space. The top cities that produce tech startups are Bangalore, NCR, Mumbai, Chennai, and other fast emerging cities. Innovation is the order of the day. Disruptive technology […]

How to find the right mentor for your startup? 9 things to be considered

With numerous startups coming up every other day all over the world, there is a definite need for startup consultant. The requirement and demand has never been so much, and one of the primary reasons that entrepreneurs looks for a good mentor is to ensure that nothing goes wrong during their startup journey. Unlike other […]

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Startups – how to get your digital marketing approach right?

Startups typically have two major challenges to overcome – Time and money. Though time is money by the old age saying, here we are considering the importance of both separately. In a short period of time, startups have to create the impact, grow their business as it is a question of survival. Either grow or perish […]

Email marketing, a powerful way to expand your business | Startup Xperts

This article appeared as a column in the ‘Small Enterprise’ Entrepreneur Business Magazine in Oct 2014 issue. Marketing is all about creating great customer experiences, consistently. It has transformed itself significantly over the last few years, thanks to digital marketing. Today, marketing is not just meant for large corporate (which were the case decades ago) […]

Effective business plan for startups | Startup Xperts

In many of my conferences, when I ask the audience as to how many prepare business plan for their company, or even how many do set business goals, I do see only a few hands going up. I don’t even need my second hand to count them. Well, you are not new to this; but […]

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Who, How, and Why a Startup | Startup Xperts

In a recently concluded Global Entrepreneurship Summit, I had the opportunity to meet with some of the students’ community too. One of them posed a question – Should we become an entrepreneur now? Or are we safe in taking up a job with a decent salary? I am sure this question is not unique to […]

business mentor

Why do startups need a business mentor?

Recently, I had an opportunity to deliver a session to a large group of entrepreneurs.  At the end of my presentation I was asked by a half a dozen entrepreneurs requesting me to be their mentor.  One of them posed a question – “why will I need a mentor as I am already running a […]

Are you missing out in Digital Marketing?

The way that we have done business in the past and the way it is now have undergone a transformation, a digital revolution indeed. A few years ago, Facebook was hardly known; LinkedIn’s presence was not felt. But today digital is all over the place. With marketing undergoing major transformation, and will continue to evolve […]