Digital Marketing for Startup Growth – Talk at the Rotary Club

Our Founder and CEO, Mr. Shyam Sekar S, addressed a group of 20+ business owners and entrepreneurs at the Rotary Club of Chennai Poes Garden in an insightful session on “Building Successful Startups with Powerful Digital Marketing.” The talk focused on practical strategies for customer acquisition, retention, and sustainable business growth.

The session stood out for its highly interactive discussions, with participants raising thoughtful, business-focused questions that reflected a strong intent to adapt and future-proof their organizations. Mr. Shyam Sekar shared actionable insights on building predictable digital systems, leveraging WhatsApp funnels, performance marketing, and content-driven trust frameworks to help startups and SMEs compete effectively without blindly increasing marketing budgets.

The engagement highlighted the growing awareness among business leaders about digital transformation and the importance of structured growth strategies. We are grateful for the warm reception and the opportunity to contribute to Rotary’s mission of empowering entrepreneurs and business leaders through knowledge and collaboration.

E-Summit 2026 | IIT-M Startup Expo – Ecosystem Partnership & Founder Talk

Startup Xperts was proud to join as an Ecosystem Partner for the flagship E-Summit 2026 Startup Expo at the Indian Institute of Technology, Madras, reinforcing its commitment to supporting India’s startup ecosystem.

The E-Cell IIT Madras platform continues to be a hub where ideas evolve into collaborations and startups find meaningful opportunities. The Startup Expo served as a dynamic platform for founders, builders, and investors to connect, exchange insights, and explore new possibilities.

As part of the event, Mr. Shyam Sekar S, Our Founder and CEO of Startup Xperts, delivered a thought-provoking session on “Myths Founders Should Know.” Drawing from real-world experience, he shared insights on why startups fail—not due to a lack of talent, but due to misconceptions around ideas, funding, scaling, and execution. The session highlighted the importance of execution over ideas, revenue-driven growth over funding hype, sustainable scaling, and the critical role of distribution.

The event held special significance as IIT Madras was also the venue for the launch of his book, Startup Alchemist, making this return to campus a full-circle milestone. The engaging discussions and interactions with early-stage founders reflected the growing maturity and ambition within the Indian startup ecosystem.

Startup Xperts remains inspired by the passion and clarity demonstrated by emerging entrepreneurs and continues to support founders in building meaningful, scalable ventures.

Panel Discussion on the Future of Employment in the AI Era

What happens when AI meets employability? It doesn’t just generate answers – it reshapes the way we think about the future of work.

Our Founder and CEO, Mr. Shyam Sekar S, moderated an insightful panel discussion on the “Future of Employment in the AI Era” in Chennai, engaging with an inspiring group of Training and Placement Officers from leading colleges and universities. The discussion explored the current landscape of student employability in India, the growing influence of AI on entry-level roles, and the practical steps institutions can take to prepare students for a rapidly evolving job market.

A key highlight of the session was the live demonstration of the InterSpect AI platform. The AI-powered employability engine showcased its ability to diagnose skill gaps, map students to relevant roles, and create personalised readiness pathways. The demonstration sparked strong interest and clearly illustrated how technology can act as a powerful bridge between academia and industry.

The session was further enriched by the valuable insights shared by Fouad Bousetouane, Ph.D., Krishnakanta Saha, Punitha Anthony, and Sarveshwaran Rajagopal, who brought practical, future-focused perspectives to the discussion.

The future of work is not approaching – it is already here. And the transformation begins with institutions, industry leaders, and technology working together.

Startup Xperts also extends its best wishes to Mr. Lawrence Paranidharan, on the launch of this impactful platform with the potential to shape careers and lives at scale.

Startup Pitch Jury at Blueprint – Regional Finals Chennai by IIT Delhi

The Blueprint B-Plan Pitching Rounds (BECon Chennai Regionals 2026), an initiative of eDC (Entrepreneurship Development Cell), IIT Delhi, brought together a powerful mix of ideas under the theme Health, Education, and Social Impact. Hosted at SRM Vadapalani, the event showcased bold, purpose-driven startup concepts focused on solving real-world challenges.

Our Founder & CEO, Mr. Shyam Sekar S, participated as part of the evaluation panel, jointly assessing the pitches alongside industry leaders. The evaluation process highlighted strong clarity, structure, and conviction among the top teams, making the selection of finalists both rigorous and rewarding.

One of the most inspiring moments of the event was a wild card entry by a school student, who confidently presented a health-focused idea – reinforcing the belief that innovation knows no age and the next breakthrough can emerge from a classroom.

With its high energy, diversity of ideas, and depth of purpose, this edition of Blueprint stood out as a meaningful platform for early-stage innovators. The future of entrepreneurship is not just promising – it is already pitching.

CXO Roundtable on the Future of Treasury Functions

A CXO Roundtable held in Chennai brought together senior finance leaders for an enriching and insightful discussion on the evolving role of treasury functions in today’s dynamic business environment.

Our Founder, Mr. Shyam Sekar S, chaired and moderated the session, facilitating in-depth conversations among CFOs and finance leaders. The discussions extended beyond traditional cash management to focus on intelligent investing, liquidity agility, risk-aware decision-making, and the increasing importance of digital platforms in enabling real-time visibility and regulatory compliance.

A special highlight of the roundtable was the perspective shared by Mr. Ganesh Ram, Managing Director & CEO, MF Utilities, who spoke on how digital, transaction-led platforms are transforming treasury operations—from manual processes to real-time, transparent, and compliant ecosystems. His insights on automation and platform-led efficiency resonated strongly with the participants.

Equally impactful were the insights from Mr. Devang Shah, Head – Fixed Income, Axis Mutual Fund, who offered a practical viewpoint on navigating the current interest-rate environment. His guidance on balancing liquidity management with yield optimisation, while maintaining strong governance discipline, was particularly relevant to the audience.

The roundtable was marked by open and candid exchanges among all panellists, making the session highly engaging and value-driven. The dialogue reinforced the importance of collaborative thinking in shaping the future of treasury and finance leadership.

1 2 3 5