Franchising Workshop was organized by Alagappa University – Alagappa Institute of Management, Karaikudi on 23rd and 24th of Jan 2020. This 2 day event was organized by the Management Institute and had the presence of about 16 colleges from various parts of Tamil Nadu.
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Franchise approach, and acquisition strategy and messaging through digital channels was covered by Shyam Sekar S, Founder and CEO – Startup Xperts in 2 different sessions in this 2-day workshop. It also had Dr Chackochen Mathai, who also addressed the students highlighting the softer aspects of franchising as well.
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It was a unique program that was organized by the University inviting Franchise Experts to give an overview and industry insights on the Franchise Business Opportunity.