Category Archives: News

An engaging 3-day Digital Marketing Workshop was recently held at EDII-TN (Entrepreneurship Innovation and Development Institute), bringing together 30 enthusiastic entrepreneurs, startup founders, and aspiring business leaders. Our Founder and CEO, Mr. Shyam Sekar, led the sessions with his insightful guidance, empowering participants with actionable strategies and tools to confidently navigate the digital landscape as they gear up for 2024.

The workshop was marked by active participation and lively discussions, reflecting the attendees’ eagerness to embrace digital marketing for their ventures. A special mention goes to the exceptional technology infrastructure at EDII, particularly the Intelligent Interactive Panels from Senses Electronics Pvt Ltd, which ensured a seamless and engaging learning experience with vibrant visuals and top-notch usability.

We’re inspired by the energy and ideas shared during the sessions and look forward to seeing the innovative strategies these participants will implement to drive success.

After an enriching and engaging session in Hubli, Mr. Shyam Sekar, Founder and CEO of Startup Xperts, is now heading to Bangalore to continue impactful discussions on the topic, Digital Transformation for Business Resilience.

This upcoming session will focus on empowering businesses to embrace digital strategies that foster resilience, scalability, and long-term success in today’s dynamic market. The discussion will provide practical insights for entrepreneurs, SMEs, and business leaders, helping them adapt to digital shifts and leverage new opportunities for competitive growth.

Bangalore, a hub of innovation and entrepreneurship, offers the ideal setting for these conversations. Mr. Shyam Sekar looks forward to engaging with the city’s dynamic business community, sharing actionable frameworks and supporting organizations in their journey toward sustainable growth.

Be part of this transformative experience, as we explore how digital strategies can redefine resilience and success in a rapidly evolving world.

As part of the Rise Initiative by SMB Connect in Hubli-Dharwad, this impactful event is designed to empower small and medium-sized enterprises (SMEs) with the tools and strategies they need to thrive in the digital age.

Mr. Shyam Sekar, Founder and CEO of Startup Xperts, delivered an insightful session on the transformative topic, “Digital Transformation for Business Resilience.” His address highlighted how SMEs can effectively embrace digital technologies to drive business growth, improve operational efficiency and position themselves for long-term success in a competitive landscape.

The event brought together a vibrant community of SME leaders, fostering meaningful discussions and providing actionable insights to help businesses achieve sustainable growth. The focus was on encouraging SMEs to adopt innovative solutions and adapt to the evolving digital landscape, ensuring they remain resilient and prepared for future challenges.

With such initiatives, the Rise platform continues to play a pivotal role in equipping SMEs with the knowledge and resources necessary to build a stronger and more adaptive business ecosystem.

At the forefront of nurturing student entrepreneurship, we conducted the second session of the Student Entrepreneur Startup Workshop Series at Jerusalem College of Engineering, Chennai. This initiative engaged 45 shortlisted students from an initial pool of 100, providing them with hands-on training and insights to build a strong foundation in entrepreneurship. Led by our Founder and CEO, Mr. Shyam Sekar, the session focused on practical tools and strategies for turning ideas into successful ventures.

The session included two critical components: Product Development and Innovation by Murali Sundaram, and Opportunity Sizing and Business Model Canvas (BMC), where students participated in hands-on activities and presentations. These exercises helped refine their thought processes, emphasizing the importance of validating ideas before developing prototypes to improve their startup success quotient.

The workshop was highly appreciated, offering students a deeper understanding of entrepreneurship and innovation.

Jerusalem College of Engineering, Chennai, recently hosted an engaging Guest Lecture titled “Career in Digital Marketing” for their management students. As part of this initiative, Startup Xperts was proud to contribute to shaping young minds, with our Founder and Chief Mentor, Mr. Shyam Sekar, leading the session.

During the lecture, Mr. Shyam Sekar shared valuable insights on how digital marketing serves as a powerful tool for brands to connect with their target audiences effectively. He emphasized the importance of digital platforms in promoting products or services, building trust, and creating a wider reach for brands, especially for startups, SMEs and even large corporations in today’s fast-paced digital landscape.

Recognized as one of the top Digital Marketing Leaders at the Digital Marketing Leadership Summit in 2018, Mr. Shyam continues to inspire both students and professionals by sharing actionable strategies that drive growth and success.