Representing NASSCOM product forum as Speaker | Startup Xperts

Planning for right business strategy is better than failing to plan. 

A NASSCOM report states that the Indian Startup ecosystem is likely to grow 4-fold by 2020; total number of startups is likely to grow to 11,500+ by 2020, from about 3000+ as of last year.  Though as an entrepreneur, you have the flexibility in terms of work schedules, more important is to keep your commitment levels up to ensure higher probability of success. Every one of us likes to win, but does your initiative have an effective strategy?

Goal setting is something most often startups do not do.  Few of them do set goals, but those are just unrealistic.  Choose your markets, your customers, profiles, based on the limited resources that you have.  Pick what you want to achieve.  What you crave to do, have to get captured in your goals. 

Realistic goal setting is the first step, before looking at moving forward.  Anything that does not get measured does not get done.  Simple! If you and your team do not know what to do and by when complete, then how do you plan to achieve?

Create a differentiator.  How well you are able to differentiate against your competition, matters a lot to your customer.  You don’t need to be miles ahead to win a race, but just nose ahead!  You will have to analyze, brainstorm, to figure out unique strength that your initiative possesses, and whether that strength can bring tangible benefits to your customers.

Usually for product companies it could be speed, user friendliness, features, functionality, etc. 

For services/solution companies it could be your domain knowledge, expertise, customer relationship, post services delivery support, etc. 

If there are none to start with, the same need to be created through some expert consultants/mentors/advisors, as it forms the pillar to your business build-up.

Pitch through multiple offers. If you are running a product company, showcase to your prospects/customers about good, better and best products as they can see value that you have crafted in segmenting those offerings.  Likewise in services, you can provide multiple levels of services (where applicable).  These are best practices that you usually see in airline, hotel, banking industries, etc. 

Building a team is easier said than done.  As a startup you will have less time to deliver results; you have limited resources and so attracting talent through higher compensation may not be feasible.  Decide who you want to bring to the table, and as Jim Collins rightly puts it ‘have the right person in the right seat’!  Pick people who are passionate in building your venture and compensation strategy can include a mix of salary and stocks (you need to showcase your company value and what it could deliver in a few years time if folks are to be attracted to stocks in today’s world).  You can also plan to have a long term incentives (retention bonus) for early stage employees, as that will help in retaining good talent for a longer period; it also helps employees plan their career with you with a long term in perspective.

It is equally important to ensure that your team is in sync with your vision. Having the bigger picture in their mind, will help them relate to your organizational goals, vision and aspirations.  This is one of the core ingredients, but not practiced with most organizations. Have clear actionable items identified, tasks assigned and every individual accountable for their actions.

Have a well thought on Digital Marketing Strategy for startup.  In today’s world, the boundaries established by traditional/large corporate is getting thinner with the digital entrants.  Digital strategy can be powerful if you know how to use it right, and that will help your venture create value; else you may end up losing value as well. A good Social Media Strategy will help you position your entity better in the eyes of your customers.  It’s all about customer/prospect’s mind share. 

SEO and SEM can provide strong ammunition in your battle against competition, but the Digital Marketing Strategy has to fit well to your budgets and aspirations. You might not have to be an expert in building your business digitally.  In which case you will need to decide if it is right to delegate your ‘digital agenda’ to digital marketing evangelists, or to a digital marketing specialist company? Digital marketing is very cost effective and impactful as well.

Under digital marketing strategy, you can look at doing Email marketing for your products/services.  Email marketing is very powerful and advantages, numerous.  Refer: http://www.startupxperts.com/email-marketing-powerful-way-to-expand-your-business.html for more interesting insights.

Define your partnership strategy.  Seek and build alliances who can sell your products or services.  Having committed alliances is multiplying your sales force that many times.  It’s a very powerful strategy and as a product company you can derive significant mileage that can build up big time, over time.

De-risking Strategy should be in place.  Strategy is not about taking big risks, but rather how well you are de-risking yourself from large opportunities, does matter.  This is very critical in valuation, especially when the investors look at how well you have de-risked your business against financial, legal and business risk factors.

Yet other key factor is your ability to change.  As a startup with limited resources, the margin of error is thin.  More importantly mistakes do happen when you are building an enterprise.  Boardroom planning is good but you will find things different especially when the rubber hits the road.  It is the ability to quickly react, being agile, have systems that will take care of those issues in future, decides whether your startup is built to last.

One common mistake most startups do is their inability to wait to see results.  You do not keep checking root of a plant by plucking it on a daily basis to check their growth.  It will not only kill the plant, but all your efforts in vain in growing that.   You need to have check points and monitor progress, but not impatient enough in not seeing through to completion.  I know of some companies who just shuts their effective business development team especially when the close is very near, just because it did not meet their anticipated timelines (many a times, unrealistic).  Awful, as a month or two could have made hell of a difference to their business outlook and opportunities!

How to Grow your startup business?

Not all startups are successful. The reasons could be a combination of – business planning, revenue model, leadership team, target segments, product, and most often execution. I have seen startups that had almost all the elements needed to transition into a sustainable, high-growth business, but lacked guidance and experienced leadership team. Building a startup is difficult but converting it into a high-growth business is even more challenging, and often requires a different skill set than that was required in the early days of a startup.

So what are those ingredients for that secret sauce of building a startup, successfully?

Having right business mentors and startup consultants are critical success factors for a startup to be successful. According to the first research report of Startup Genome Project in 2011, it was found that founders who learn are more successful. Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders, raise 7x more money and have 3.5x better user growth.

Bill Joy, Founder of Sun Microsystems once said, “No matter who you are, most of the smartest people don’t work for you”. So it is best to avail professionals / mentors to support your growth mission; and in building a successful and sustainable high-growth business. You can avail mentor support across functions like marketing, sales, accounting, human resources, operational excellence, training, etc.

To ensure sustainable growth you need to have:

  Right business model that acquires customers

  Leadership with ideology, beyond just passion and vision

  Ability to seize opportunities

  Creating a high impact, marketing and sales engine

  Retention strategies

Have the right business model that aligns with customer acquisition. Do not build products / services that just excite only you and not your customers.Focus on long-term AND short-term goals and activities. Most often, companies tend to forgo short term profits thinking of reaping those profits in long term, but practically they are only digging themselves deeper.

Your ideology has to reflect upon your culture and beliefs. Like how Walmart’s ideology is focused on customers, Hewlett Packard – its employees, 3M – its innovation, Ford – its products, your activities and outcomes need to be consistent with your ideology.

Most often when you start to scale, you might stumble upon some great opportunities. Do not leave them since they are not products or services that you are currently pursuing. As long it fits the core of your ideology and purpose, do give it a try. 3M came out with Post-it product just by accident; Johnson & Johnson accidentally introduced baby powder which then climbs up drastically to have over 40% of their revenue share; Marriot Corporation got into the airport services business by accident and that became a roaring success. All these were once a small startup which later became large corporations. These successes are not attributed to great business or strategic planning, but show their abilities to seize opportunities. Explore options, pick what works for you and discard those that don’t work.

Most startups fail to scale due to lack of customers. There may be initial success but if you rest on your laurels you will get run-over. Set an effective, high impact marketing and sales engine. In my numerous meetings with CEOs and entrepreneurs, marketing and sales have been predominantly mixed up. Both are like chalk and cheese, so you need to have dedicated professionals for marketing (especially digital marketing) and sales functions.

Building revenues is paramount, a non-negotiable factor and laser focus on sales is very critical while you are scaling up. Hire ‘smart’ sales persons, and keep them on optimum heat so that they fire in the right areas. Fuel their passion and increase your revenue visibility.

Do not stop with lip service on customer satisfaction; honestly walk that extra mile to ensure that you stay on top of your customer’s mind, always. Incorporate customer feedback into your system and ensure that it is acted upon at the earliest. It is difficult to win customers, and if you lose them it takes more than 7x efforts to win another; not to mention, that their potential could be far lesser than what you had lost.

Your employees should be taught not to just please their bosses, but to ensure that their customers are taken care of. Make them treat customers like their CEO and success will look easy.

Your employees should be taught not to just please their bosses, but to ensure that their customers are taken care of. Make them treat customers like their CEO and success will look easy.

Beyond startup phase, while you are scaling up, it might be easier to afford more salaries to recruit key resources. While you might be able to attract talent, it is important that you have strong retention policies. Have small celebrations, cheer songs and team meetings to share corporate values and beliefs, from time to time.

Be tolerant for honest mistakes. We all know that while a startup is beginning to scale there are bound to be mistakes. Just make sure that the same does not crop up in future. Even large organizations do make mistakes. Allow them to experiment and bring out their best, as long as it does not become a corporate failure.

Finally, it is all about consistency; consistency in winning deals, consistency in getting customer appreciations, consistency in building robust products or solutions, consistency in delivering high quality services and consistency in collecting payments on-time that separates winners from those who also-ran!

Startup Xperts is a business growth and consulting firm with an objective to transform CEO’s vision into achievable, actionable goals that deliver results.  Our mission is to help companies to steeply accelerate their revenue growth, profitably.  Be it family run business, small or medium enterprise or a boutique firm, Startup Xperts have all the right answers to step up their growth.  Startup Xperts help clients in a range of service areas including business consulting, strategic consulting, sales and marketing consulting, digital marketing, Sales Process Outsourcing (SPO), HR, Operations and leadership training, sales training, business mentoring and executive coaching.

To know more about Startup Xperts, visit us at www.startupxperts.com or write to us at info@startupxperts.com

Author Shyam Sekar acts as a Chief Mentor and Strategist at Startup Xperts and provides business consulting and execution support to numerous startups and SMEs, helping them build their enterprises successfully.

The views expressed in this article are that of the author’s and Startup Xperts is not responsible for this content.  In case of any objection in content, IP violations, incorrect or inappropriate information, please inform us at ceo@startupxperts.com.   We will do our best to act on it at the earliest

How to manage your sales process? Part 2 | Startup Xperts

Most of you would have read the “Does Sales Process Outsourcing (SPO) work? – Part I”, that touched upon those phases of the sales cycle that lend themselves to outsourcing. This part of sales process outsourcing article touches upon factors to consider before an organization decides to outsource the whole or a part of their sales process.

One of the most fundamental aspects that an organization needs to consider while contemplating outsourcing is the complexity of the solution, or product, or service that is being sold. At one of the spectrum, the offering could be complex business applications that require customization as per customer’s requirements. Such solutions have a relatively long sales cycle, with potentially face-to-face engagement with the customer. Typical examples include Enterprise Resource Planning (ERP) applications, turnkey solutions and business applications that automate specific business processes.

At the other end of the spectrum are products or solutions offering a specific functionality, with very limited or no customization requirement. Typically, such solutions are sold online, with the entire transaction being consummated without the need for a face-to-face discussion with the prospective customer. Such solutions invariably fall within the self-use category, or backed by a service provider who takes responsibility for delivering the output electronically. Examples include specific document conversion activities, retail products sold online, consumer products, consumer services, selling online courses, etc.

Sales Phase Attributes
Products/ Simple Solution Suitability for SPO Complex Solution Suitability for SPO
Lead Generation Typically well-defined audience Well suited Well defined audience Well suited
Lead Qualification Qualifying criteria for purchase typically well defined.  Hence easy to qualify Well suited Qualifying criteria may at times be elaborate.  A first level of qualification alone will be possible Partially suited
Solution Demonstration Product/Solution features well defined; so product/solution demonstration, service explanation is straightforward Well suited Solution/Product demonstration could involve customer specific aspects Limited suitability.  Only a high-level feature/solution walk through is possible.  Detailed, client focused demonstrations will not be possible
Solution Proposal Solution proposal would essentially be a price quote Well-suited Solution proposal would factor client specific requirements, and would be a comprehensive document;  It would also need specialist/ expertise to prepare Not suited
Negotiation/Closure Since scope of work and price involved is well defined, there is very little room for any strategic negotiation Well-suited.  The possible area where attention may be required is in working out volume discounts Values of proposals involved are high, and negotiations could potentially involve several stakeholders Not suited

Moving towards complex solutions, one realizes that sales success is dependent on selling skills and customer relationship management. While it is possible to identify the various phases of the sales cycle at a broad level, working within each phase calls for a balanced mix of ‘sales’ skills and vertical specific understanding / competencies in the chosen domain.

However, it also remains a fact that generating sales worthy leads remains one of the most challenging aspects of the sales process, regardless of the domain in question. Many a time, organizations are left with fewer options to generate leads: whether widen the scope of the lead generation process through strategic marketing initiatives, or reach out to more customers through telesales activity. When the process is controllable and has lesser risks, it becomes amenable to outsourcing.

To sum up, both marketing initiatives like digital marketing that includes online campaign management, SEO, SEM, etc. and back office sales processes are less risky and should be explored for strategic outsourcing or off-shoring. This ultimately helps them scale up their lead generation area faster, cheaper and better; it helps make use of their financial and people resources more effectively.

Sales process outsourcing is not easy, as it demands for a reliable partner who has the drive, passion and zeal to ensure success with your partnership. However, having identified the right partner, proper set up time is essential to have the right team in place. Effective coaching is critical, before they get on to the live work. Proper systems have to be in place at the outsourced partner’s end for performance monitoring and to take corrective steps, quickly, when required. Reporting mechanism should be simple but robust to ensure transparency between both parties (customer and vendor partner).

Startup Xperts is a business growth consulting firm with an objective to transform CEO’s vision into achievable, actionable goals that deliver results. Our mission is to help companies to steeply accelerate their revenue growth, profitably. Be it family run business, small or medium enterprise or a boutique firm, Startup Xperts have all the right answers to step up their growth. Startup Xperts help clients in a range of service areas including business consulting, strategic consulting, sales and marketing consulting, digital marketing, Sales Process Outsourcing (SPO), HR, Operations and leadership training, sales training and coaching.

To know more about Startup Xperts, visit us at www.startupxperts.com or write to us at info@startupxperts.com
The views expressed in this article are that of the author’s and Startup Xperts is not responsible for this content. In case of any objection in content, IP violations, incorrect or inappropriate information, please inform us at ceo@startupxperts.com. We will do our best to act on it at the earliest.

How to Grow your startup business?

Not all startups are successful. The reasons could be a combination of – business planning, revenue model, leadership team, target segments, product, and most often execution. I have seen startups that had almost all the elements needed to transition into a sustainable, high-growth business, but lacked guidance and experienced leadership team. Building a startup is difficult but converting it into a high-growth business is even more challenging, and often requires a different skill set than that was required in the early days of a startup.

So what are those ingredients for that secret sauce of building a startup, successfully?

Having right business mentors and startup consultants are critical success factors for a startup to be successful. According to the first research report of Startup Genome Project in 2011, it was found that founders who learn are more successful. Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders, raise 7x more money and have 3.5x better user growth.

Bill Joy, Founder of Sun Microsystems once said, “No matter who you are, most of the smartest people don’t work for you”. So it is best to avail professionals / mentors to support your growth mission; and in building a successful and sustainable high-growth business. You can avail mentor support across functions like marketing, sales, accounting, human resources, operational excellence, training, etc.

To ensure sustainable growth you need to have:

 Right business model that acquires customers

 Leadership with ideology, beyond just passion and vision

 Ability to seize opportunities

 Creating a high impact, marketing and sales engine

 Retention strategies

Have the right business model that aligns with customer acquisition. Do not build products / services that just excite only you and not your customers.Focus on long-term AND short-term goals and activities. Most often, companies tend to forgo short term profits thinking of reaping those profits in long term, but practically they are only digging themselves deeper.

Your ideology has to reflect upon your culture and beliefs. Like how Walmart’s ideology is focused on customers, Hewlett Packard – its employees, 3M – its innovation, Ford – its products, your activities and outcomes need to be consistent with your ideology.

Most often when you start to scale, you might stumble upon some great opportunities. Do not leave them since they are not products or services that you are currently pursuing. As long it fits the core of your ideology and purpose, do give it a try. 3M came out with Post-it product just by accident; Johnson & Johnson accidentally introduced baby powder which then climbs up drastically to have over 40% of their revenue share; Marriot Corporation got into the airport services business by accident and that became a roaring success. All these were once a small startup which later became large corporations. These successes are not attributed to great business or strategic planning, but show their abilities to seize opportunities. Explore options, pick what works for you and discard those that don’t work.

Most startups fail to scale due to lack of customers. There may be initial success but if you rest on your laurels you will get run-over. Set an effective, high impact marketing and sales engine. In my numerous meetings with CEOs and entrepreneurs, marketing and sales have been predominantly mixed up. Both are like chalk and cheese, so you need to have dedicated professionals for marketing (especially digital marketing) and sales functions.

Building revenues is paramount, a non-negotiable factor and laser focus on sales is very critical while you are scaling up. Hire ‘smart’ sales persons, and keep them on optimum heat so that they fire in the right areas. Fuel their passion and increase your revenue visibility.

Do not stop with lip service on customer satisfaction; honestly walk that extra mile to ensure that you stay on top of your customer’s mind, always. Incorporate customer feedback into your system and ensure that it is acted upon at the earliest. It is difficult to win customers, and if you lose them it takes more than 7x efforts to win another; not to mention, that their potential could be far lesser than what you had lost.

Your employees should be taught not to just please their bosses, but to ensure that their customers are taken care of. Make them treat customers like their CEO and success will look easy.

Your employees should be taught not to just please their bosses, but to ensure that their customers are taken care of. Make them treat customers like their CEO and success will look easy.

Beyond startup phase, while you are scaling up, it might be easier to afford more salaries to recruit key resources. While you might be able to attract talent, it is important that you have strong retention policies. Have small celebrations, cheer songs and team meetings to share corporate values and beliefs, from time to time.

Be tolerant for honest mistakes. We all know that while a startup is beginning to scale there are bound to be mistakes. Just make sure that the same does not crop up in future. Even large organizations do make mistakes. Allow them to experiment and bring out their best, as long as it does not become a corporate failure.

Finally, it is all about consistency; consistency in winning deals, consistency in getting customer appreciations, consistency in building robust products or solutions, consistency in delivering high quality services and consistency in collecting payments on-time that separates winners from those who also-ran!

Startup Xperts is a business growth and consulting firm with an objective to transform CEO’s vision into achievable, actionable goals that deliver results. Our mission is to help companies to steeply accelerate their revenue growth, profitably. Be it family run business, small or medium enterprise or a boutique firm, Startup Xperts have all the right answers to step up their growth. Startup Xperts help clients in a range of service areas including business consulting, strategic consulting, sales and marketing consulting, digital marketing, Sales Process Outsourcing (SPO), HR, Operations and leadership training, sales training, business mentoring and executive coaching.

To know more about Startup Xperts, visit us at www.startupxperts.com or write to us at info@startupxperts.com

Author Shyam Sekar acts as a Chief Mentor and Strategist at Startup Xperts and provides business consulting and execution support to numerous startups and SMEs, helping them build their enterprises successfully.

The views expressed in this article are that of the author’s and Startup Xperts is not responsible for this content. In case of any objection in content, IP violations, incorrect or inappropriate information, please inform us at ceo@startupxperts.com. We will do our best to act on it at the earliest

Globally Recognized Certifications & Standards

Globalization has shrunk the world to an extent where we can see its impact in numerous instances in daily life. We use laptops and PCs for instance, which are assembled in China, with parts/subassemblies sourced from local and international manufacturers spread across the globe. When an Original Equipment Manufacturer (OEM) depends on a globally spread supply chain, it becomes imperative to ensure that the suppliers adhere to a well defined set of quality standards and organizational best practices.

Best practices that have an impact across the organization can fall under several functional areas: Quality Management, Environmental Safety, Organizational Health, Information Security, Process Improvement, Energy Management, Social Accountability, and so on.

Just as there are so many areas under which best practices can be categorized, organizations could look at several standards and certifications which establishes guidelines for managing their business effectively. In fact, for parts suppliers and manufacturers to compete in a global economy, they need to demonstrate their commitment to management excellence by getting accredited to globally recognized certifications as is relevant to their business.

Some of the most prominent globally recognized certifications that help organizations position themselves in the global marketplace are highlighted below.

(a) ISO 9001 – Quality Management System (QMS)

The ISO 9001 standard specifies the requirements for a Quality Management System where an organization is able to:

    • Consistently demonstrate its ability to provide products or services that meet customer expectations within the framework of applicable local/regional statutory & regulatory requirements
    • Ensure that its business processes are designed for continuous improvement through effective use of checks and balances to deliver products and services that meet customer expectations.

ISO 9001 standards have evolved over time, and in their current form, draw the focus towards achieving customer satisfaction. The accreditation process for ISO 9001 now measures the extent to which business processes as defined by the organization will be able to achieve customer satisfaction.

Benefits of ISO 9001 accreditation include:

  • Gives visibility to the senior management through an efficient quality management process
  • Clearly defines the areas of responsibility and accountability across the organization
  • Identifies and develops more efficient and time saving processes
  • Highlights process deficiencies, and thereby areas for continuous improvement
  • Reduces operational costs

(b) ISO 14001: Environmental Management Systems (EMS)

The ISO 14001 is a standard for environmental management systems applicable to all businesses. The objective of this standard is to reduce the environmental footprint of a business and to decrease the pollution and waste that a business produces.

The ISO 14001 standard can be adopted by any organization that seeks to improve the environmental impact of their business operations. This standard is of particular importance to large multi-national, multi-site companies, manufacturing, process and service industries across all industry sectors.

The benefits of ISO 14001 accreditation include:

  • A more proactive and measured process for environmental sustainability across the supply chain
  • Enhanced levels of waste reduction
  • Enhanced level of employee health and welfare
  • Reduced impact of business operations to the surrounding environment
  • Adherence to regulatory requirements on environmental impact

(c) ISO 27001 : Information Security Management Systems (ISMS)

The ISO 27001 standard is largely targeted towards IT/Software and Systems engineering companies. The information security controls in a business operation typically address important aspects of Information Technology or data security. In today’s connected world, information present in the IT infrastructure of organizations is one of the most valuable assets. Information assets are held by organizations on behalf of their customers, by virtue of providing them business services

It thus becomes imperative for organizations to ensure that:

There exists a robust process to examine the organization’s information security risks, taking account of the threats, vulnerabilities and impacts
Designs and implements a coherent and comprehensive suite of information security controls and/or other forms of risk treatment (such as risk avoidance or risk transfer) to address those risks that it deems unacceptable
Adopts an overarching management process to ensure that the information security controls continue to meet the organization’s information security needs on an on-going basis

(d) Organizational Health and Safety Assessment Standard (OHSAS) 18001

The OHSAS 18001 is a non-ISO standard which deals with how Occupational Health and Safety of employees, contractors and visitors in an organization is effectively managed. The OHSAS standard draws attention of organizations to the potential risks/occupational health and safety hazards that persons can encounter during the course of their duties in the organization. It also helps organizations identify the regional regulatory and legislative requirements with respect to Occupational Health and Safety

.
The OHSAS standard is compatible with ISO 9001 and ISO 14001 standards, and can hence be approached from the traditional Plan-Do-Check-Act sequence of implementation.

Organizations accredited to the OHSAS standard derive the following benefits:

  • Reduce the exposure of employees and other parties to occupational
  • health and safety risks associated with their business activities
  • Potential reduction in resultant costs
  • Greater assurance of conformance with occupational health and safety guidelines
  • Demonstration of conformance to third parties, and of due diligence generally
  • Consistent and proven management approach to health and safety, present and future
  • Deployment of method for continual improvement of the occupational health and safety management system

(e) Software Engineering Institute – Capability Maturity Model (SEI-CMM)

The CMM Process Improvement & Certification process enables software product organizations and software services companies to benchmark their processes at five levels:

  • Level 1-Initial: Processes unpredictable and poorly managed
  • Level 2-Managed: Processes defined by nature of projects and is reactive
  • Level 3-Defined: Processes defined by the organization, and are reactive
  • Level 4-Quantitatively Managed: Processes are measured and controlled
  • Level 5-Optimizing: Organisational focus is on process improvement; defect prevention

Each of these levels could be attributed to software product companies, in which case the applicable model is referred to as CMMI-Product & Service Development (CMMI-DEV). Where it is to be attributed to Software Services, it is referred to as CMMI-Service Acquisition and Management (CMMI-SVC).

The certifications mentioned above some of the most prominent ones that apply to a wide spectrum of industries. There are other certifications, sometimes derived/extended from the parent ISO QMS that deal with Energy Management, Safety in Food Manufacturing, etc. Likewise, organizations could also look at Six Sigma based approaches for process improvement.

The common denominator amongst all certification programs is that they demonstrate the existence of well-defined management approaches to running all the business processes in an organization. By virtue of being globally recognized, these certifications help organizations position themselves in the global supply chain.

Startup Xperts is a Business Growth and Consulting company with an objective to transform CEO’s growth vision into realistic, strategic, actionable plans that delivers results. Startup Xperts supports enterprises through business strategies, goal setting, sales and marketing set up, developing a high performance sales engine, digital marketing, specialized trainings, executive coaching and leadership hiring. Whether the organization wishes to move forward with ISO / CMM certification or have systems and processes that are world class, equivalent to ISO/CMM standards, Startup Xperts provides its expertise in getting these organizations ready for this initiative in a highly efficient and a cost effective way.