NASSCOM organized the CEO Roundtable meeting at The Hilton Hotel, Chennai on Tue, 30-April 2019. NASSCOM had invited Mr Shyam Sekar S, Founder and CEO – Startup Xperts to Chair the meet, and act as the Moderator for the day. The topic that he moderated was ‘Are we strategically and digitally aligned for our business growth?’ The average age of an […]
Nagarathar Chamber of Commerce had invited Mr Shyam Sekar S, Founder and CEO – Startup Xperts, to deliver a key note on Sunday, 7-April 2019. Mr Shyam shared insights with all the business owners present during that meet, through the topic ‘Expand your business through Digital Marketing’. Participants appreciated the talk as the session was […]
Startup Xperts and Rotary Club of Chennai Green City RI3232 launched the flagship LEAP Digital Marketer Programme. This program is aimed to impart the right skills and help expand employment opportunities for those who has interest in the field of digital marketing. The Digital Marketer program was inaugurated by the District Vocational Services Director Mr Ganesan, the President […]
Shyam Sekar S, Founder and Chief Mentor of Startup Xperts, recognized as Distinguished Digital Leader Digital Marketing Leadership Summit (DMLS) 2018 was held at Chennai. It had various topics in the digital economy, digital marketing for startups and small businesses, future of digital marketing, how should CMOs drive digital transformation initiatives, and others. Mr Shyam […]
Rotary club of Chennai organised an exciting classification talk to celebrate vocational service month. Chief Mentor & Strategist of Startup Xperts Mr. Shaym Sekar, delivered a talk on Digital Marketing.
The business of selling, in much of the corporate world, is perceived as a function to which business targets (sales quotas in strict sales-speak!) are handed down, with the expectation that they will be achieved somehow. Sales was perceived as a profession that is invariably personality driven: it is very common for field sales representatives […]
Most of you would have read the “Does Sales Process Outsourcing (SPO) work? – Part I”, that touched upon those phases of the sales cycle that lend themselves to outsourcing. This part of sales process outsourcing article touches upon factors to consider before an organization decides to outsource the whole or a part of their sales […]
Not all startups are successful. The reasons could be a combination of – business planning, revenue model, leadership team, target segments, product, and most often execution. I have seen startups that had almost all the elements needed to transition into a sustainable, high-growth business, but lacked guidance and experienced leadership team. Building a startup is […]
Chennai witnessed the first Digital Marketing Conclave organized by Think Media Inc. and VIT University, on 21-July 2014 @ Hotel Trident. The theme was based on ‘Digital Marketing in the Emerging Markets’ and the conference was well attended. The event covered various topics of interest like Social media, Inbound marketing, Outbound marketing, how marketing is […]
Are you a startup, trying to launch your product or service? Are you a startup, trying to figure out as to how to build your brand? If you have not looked at digital marketing, then it is high time to give it a serious thought. Digital marketing, as I have mentioned in my earlier blogs […]
The world is witnessing the emergence of startups that was never seen before, in this scale. The biggest question that most entrepreneurs face is that of how to launch their product or service quickly into the market place. As we all know, startups are meant to be ‘lean’. So finance is going to be one […]
Small and medium enterprises (SMEs) should focus on creating their brand identity and uniqueness that can differentiate them from others to showcase in the market, said Shyam Sekar S, founder and chief mentor at Startup Xperts which is advocating digital marketing. He emphasised the need for the Startups and SMEs to pursue ‘digital marketing’ and […]
Shyam Sekar S, Chief Mentor and Strategist at Startup Xperts conducted a two-day online Digital Marketing Workshop – MasterClass Series.
Startups typically have two major challenges to overcome – Time and money. Though time is money by the old age saying, here we are considering the importance of both separately. In a short period of time, startups have to create the impact, grow their business as it is a question of survival. Either grow or perish […]
How to make your company, a brand? by Shyam Sekar S From about a century ago where we called it the ‘age of manufacturing’, to a decade back we termed it as the age of information, today we are at the ‘age of the customer’. In some of my conferences, as a speaker, I have […]
The way that we have done business in the past and the way it is now have undergone a transformation, a digital revolution indeed. A few years ago, Facebook was hardly known; LinkedIn’s presence was not felt. But today digital is all over the place. With marketing undergoing major transformation, and will continue to evolve […]